Branding is for Products, Not Politicians: How the Democratic Party May Yet Again Shoot Itself in Our Left Foot

When Cynthia Nixon announced on twitter that the Sanders’ spin-off “Our Revolution” had endorsed her bid for governor of New York she made sure to hitch her campaign to Bernie Sanders himself. If you didn’t know Nixon had been a Hillary supporter in the primaries, you sure couldn’t tell from her newly minted identity as a “bold progressive” who accused her opponent Andrew Cuomo of not being a “Real Democrat.”