Are you surprised? Do you imagine that because I am a critic of popular culture I wouldn’t be caught dead watching Dance Moms? If so, you’ve been reading too many academics who came to popular culture only after it became Europeanized and hot. When I was in graduate school, the voracious maw of theory had only begun to invade and chew up the objects of everyday life into unrecognizable form. There were as yet no popular culture departments, the closest you could get was film studies—within which you could study Nosferatu but not Jaws.